How to Sell What You Write
How good are you at marketing?
I can hear you saying that you’re a writer, not a marketer. Well, if you’re a writer who sells or wants to sell your work, you’re not only a writer, you’re also a marketer.
Everyday we find ourselves in situations where we need to sell a product (our writing), sell ourselves (in interviews with potential clients), sell a house, sell a car, sell “stuff” at a garage sale, the list goes on.
If you’re a freelance writer, it’s critical that you view yourself as a marketer because your income depends on your ability to market and sell what you write.
If you’re not quite ready to jump into the marketing arena with both feet, I’d like to recommend my favorite book for aspiring marketing and sales people.
I first read this book when I was only 12 years old and it inspired me. I’ve read it so many times since that my hardcover copy is fragile and torn. Although it is now falling apart, I still love that book. I just gave a paperback copy to a friend’s daughter for her 16th birthday because I want her to have a head start on achieving her dreams.
I had the great privilege of meeting the author, Og Mandino, when he spoke at a local college several years ago. I’m not one to ask celebrities for autographs, but that evening I brought my ragged, torn copy of The Greatest Salesman in the World with me in the hope that I might meet the author and have the opportunity to tell him how much his book means to me.
I couldn’t believe my good fortune when, after his talk, Og Mandino said that he would remain for a while to autograph his books.
When I handed my torn and battered copy of The Greatest Salesman in the World, to him with apologies for its appearance, Mr. Mandino graciously agreed to sign it.
He opened the book and looked at the copyright page. Then he slowly turned the ragged, torn book over and over in his large hands, lovingly stroking the cover.
For a few brief moments, he seemed thousands of miles away before he caught himself and returned to the present. He told me that my copy was one of the original print runs of that book and therefore quite valuable. I was stunned because I hadn’t realized that there was a financial value attached to it. I’d only been focused on the emotional value it held for me.
We spoke for a few minutes longer before he signed my copy of his book and I think he was a bit taken aback when I told him that I would not ever sell my copy and intended to keep it forever.
If you’re struggling with how to market and sell your freelance writing services or if you’re looking for inspiration, The Greatest Salesman in the World is a must read.
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