3 Do’s & Don’ts When You Meet Potential Clients
You have a meeting with a potential client and you’re excited. The phone is finally beginning to ring and your business is taking off. Congratulations!
After the euphoria subsides and you slowly float to earth, the anxiety sets in and you begin to worry about what to do, what to say, and how to make sure he hires you and not some other freelancer.
Here are 3 Do’s and Don’ts to help you make a great first impression and turn this potential client into a paying client.
3 Do’s for a Successful First Meeting
1. Arrive on time.
This one’s a no-brainer, but you’d be surprised how many freelancers show up late for meetings. So arrive on time, even a few minutes early. Your potential new client will be impressed by your punctuality and you will feel calm and focused.
2. Observe the proprieties.
Make eye contact, smile, and shake hands firmly. Okay, that’s three packaged as one because you do them simultaneously when you first meet someone.
3. Arrive prepared.
Arrive prepared to sign this client at this meeting. Make sure you have the following items with you: your business cards, marketing brochures, laptop, portfolio, and two copies of your contract (one for you and one for your client, so you both have a signed copy).
Avoid These Don’ts to Make a Good Impression
1. Do not wear jeans.
Let me repeat this because it is critical. Do not wear jeans even if it’s casual Friday for the client company. Make sure you are dressed professionally.
2. Do not answer your cell phone.
Better yet, turn it off as you enter the meeting. When I am in meetings with clients or potential clients, and even when I visit with friends, I turn off my cell phone, so I can give them my undivided attention. When I first enter a business meeting of any type, I usually take out my cell phone and casually say, “Let me turn off my cell phone, so we’re not interrupted.” This subtly indicates that I think they are special because they deserve my undivided attention. It also acts as a prompt for them to shut off or silence their cell phones, as well.
3. Do not lie.
When you lie about your experience or on your resume, you will inevitably get caught because the publications community is a small one and people talk to each other.
Use these three Do’s at every meeting you attend, avoid the 3 Don’ts, and you will be on your way to impressing potential clients right into hiring you on the spot.
Do you have a favorite Do or Don’t for meetings with potential clients? I invite you to share it with us.
Write On With Confidence!
The Writers Inkwell Muse