The Writing Life, Part 4—Finding Clients
How do you find clients?
This is the most-asked question of new freelance writers and probably the most reasonable because without clients you’re obviously not working or earning. There are several ways freelance writers use to find clients:
• Cold calls
• Warm calls
• Public speaking gigs
• Published articles
Although cold calling is the least favorite way to find clients, I must admit it’s one I’ve had a good deal of success with. Which is odd when I think about how much I dislike doing it. Still, I’ve worked on some interesting projects which I found just by picking up the phone and calling someone I didn’t know and asking for the work.
Warm calls are much friendlier than cold calls because the person you’re calling either already knows about you and is expecting your call or because you’ve been referred by someone they know. In many instances, you know that the person you’re calling is looking for a writer because the person who gave you the lead provided that information.
My first gig with a start-up company happened purely as a result of serendipity. I was in a store making photocopies and I struck up a conversation with the man at the photocopy machine next to mine.
He was the president and CEO of a start-up company. When he learned that I was a writer and editor, he asked me to work on the marketing materials for his new company.
In The Writing Life, Part 5—Finding Clients, I cover finding clients through public speaking gigs, published articles, and networking.