The Writing Life, Part 5—Finding Clients
In The Writing Life, Part 4—Finding Clients, I covered how to find clients using cold calls, warm calls, and serendipity. In this post, I’ll cover how to find them using public speaking gigs, published articles, and networking.
Although there are probably as many ways to find clients as there are writers, these next three are quite popular with writers who are outgoing and find it easy to talk with people:
Public Speaking Gigs
Make it a point to accept and even look for opportunities to speak in public. Local writer’s groups, seminars, conferences, chambers of commerce, and other organizations often need speakers for their meetings.
These are opportunities that provide you with exposure to a wide variety of people in many walks of life. You never know when you may get a new client just because they or someone they know heard you speak. At the very least, you may find fodder for your next article or book.
I’ve gotten several clients as a result of articles and columns I’ve written that were published in newspapers and magazines. Oftentimes a person reading an article may be looking for someone with your specific expertise or they may know someone who is. The enterprising readers will call the publication or contact you directly if the publication includes your contact information in your byline or bio.
Joining local groups and organizations may provide you with networking contacts in fields you are interested in working in. Now, I don’t mean, join an organization only with the intention of finding work.
I mean join an organization that you are interested in and participate in it as an active member. Other members will see you in action and appreciate your contributions. That type of networking is a soft-sell form of selling and usually results in the highest yields of client leads. Furthermore, it often results in potential clients approaching you, so there’s no selling on your part at all.