Archive

Category Archives for "Freelancing"

The Writing Life, Part 5—Finding Clients

In The Writing Life, Part 4—Finding Clients, I covered how to find clients using cold calls, warm calls, and serendipity. In this post, I’ll cover how to find them using public speaking gigs, published articles, and networking. This is the 5th and final post in a 5-part series.

Although there are probably as many ways to find clients as there are writers, these next three are quite popular with writers who are outgoing and find it easy to talk with people:

Public Speaking Gigs
Make it a point to accept and even look for opportunities to speak in public. Local writer’s groups, seminars, conferences, chambers of commerce, and other organizations often need speakers for their meetings.

These are opportunities that provide you with exposure to a wide variety of people in many walks of life. You never know when you may get a new client just because they or someone they know heard you speak. At the very least, you may find fodder for your next article or book.

Published Articles
I’ve gotten several clients as a result of articles and columns I’ve written that were published in newspapers and magazines. Oftentimes a person reading an article may be looking for someone with your specific expertise or they may know someone who is. The enterprising readers will call the publication or contact you directly if the publication includes your contact information in your byline or bio.

Networking
Joining local groups and organizations may provide you with networking contacts in fields you are interested in working in. Now, I don’t mean, join an organization only with the intention of finding work.

I mean join an organization that you are interested in and participate in it as an active member. Other members will see you in action and appreciate your contributions. That type of networking is a soft-sell form of selling and usually results in the highest yields of client leads. Furthermore, it often results in potential clients approaching you, so there’s no selling on your part at all.

This is the final post in this 5-part series about The Writing Life. To read this series from the beginning, click here. I would love to hear your thoughts about life as a freelancer. What in this series helped you? What else do you want to know about freelancing? Please leave a comment here.

The Writing Life, Part 4—Finding Clients

In The Writing Life, Part 3—Why Freelance?, I talked about some of the reasons writers choose to freelance. In this post, I’ll cover how to find clients using cold calls, warm calls, and serendipity. This is the 4th post in a 5-part series.

How do you find clients?

This is the most-asked question of new freelance writers and probably the most reasonable because without clients you’re obviously not working or earning. There are several ways freelance writers use to find clients:

• Cold calls
• Warm calls
• Serendipity
• Public speaking gigs
• Published articles
• Networking

Cold Calls
Although cold calling is the least favorite way to find clients, I must admit it’s one I’ve had a good deal of success with. Which is odd when I think about how much I dislike doing it. Still, I’ve worked on some interesting projects with terrific clients I found just by picking up the phone, calling someone I didn’t know, asking if they worked with freelancers, and then asking for the work.

Warm Calls
Warm calls are much friendlier than cold calls because the person you’re calling either already knows about you and is expecting your call or because you’ve been referred by someone they know. In many instances, you know that the person you’re calling is looking for a writer because the person who gave you the lead provided that information.

Serendipity
My first gig with a start-up company happened purely as a result of serendipity. I was in a store making photocopies and I struck up a conversation with the man at the photocopy machine next to mine.

He was the president and CEO of a start-up company. When he learned that I was a writer and editor, he asked me to work on the marketing materials for his new company.

In The Writing Life, Part 5—Finding Clients, I cover finding clients through public speaking gigs, published articles, and networking.

This is Part 4 in this 5-part series about The Writing Life. To read this series from the beginning, click here. I would love to hear your thoughts about life as a freelancer. What in this series is helping you? What else do you want to know about freelancing? Please leave a comment by clicking here and scrolling to the bottom of the page.

The Writing Life, Part 3: Why Freelance?

In The Writing Life, Part 2—Freelancing Without an Agency, I talked about some of the benefits to working without an agency. In this post, I’ll cover some of the reasons writers choose to freelance. This is the 3rd post in a 5-part series.

I was scared when I decided to take the leap from a full-time position as member of the editorial staff of a magazine to freelancing. But I was more scared not to.

That probably sounds odd, however, the thought of never experiencing the thrill of working for myself, of living my life only working for others, terrified me more than the uncertainty that goes with not having a steady paycheck. I think a lot of writers who choose to freelance feel this way.

When I was growing up, most of the adults I knew—family, neighbors—owned their own businesses. I had difficulty understanding what my classmates’ fathers did for a living because they went to work at some destination called an office or a factory or a construction site and they had a boss who seemed to run their lives.

I grew up working for my aunt, uncle, and father in their businesses and I think because they loved having their own businesses, I enjoyed working with them.They had each taught me how perform various tasks, then they had left me to my own devices to accomplish them. As a result of the autonomy I had experienced working in these family businesses, I was under the somewhat misguided impression that regular jobs would be similar. They weren’t.

At sixteen, I got my first ‘real’ job. I felt like a captive because I ‘had’ to be at work at a specific time each day and the manager’s each had their own preferences about how we were to work. That feeling of being captive continued after I graduated college and entered the workforce.

Even when I got my dream job working on the editorial staff of a magazine, I felt a bit like a captive. I loved my job and the people I worked with were terrific. Still, I felt constrained by the requirements of being in an office for a specific length of time each day. I felt like I was missing out on my life.

 

Freedom, Focus, and Finances

Writers are free spirits. Their creativity often drives them and it’s difficult to be creative in an impersonal office environment. Not only that. There are also the distractions of having other people around, conversations going on around you, expense reports to file, and other minutiae that I seemed distracting. I often found myself watching the clock when I worked in captive positions. Whereas, when I work in my own home office, I’m more focused and rarely look at the clock, which lets me accomplish more.

A lot of writers prefer the freedom that comes with freelancing. Choosing what time you begin your workday, what you write, and for whom, provides you with a sense of control over your day and your work. So the decision to freelance was for me, the solution to many of the things I struggled with as an employee.

There are tradeoffs as well. Work and income may ebb and flow. You must market yourself to get work. Sometimes you may have to work on-site at a client’s office, which means commuting and possibly working long hours.

However, in my mind, freelancing has always offered me the perfect mix of focused work time and flexibility. Sure, sometimes I may need to be on site to work with a client. However, there are a lot of other times when I can work from home in the comfort of my own office. And those are the times that more than make up for when I need to be on site.

In The Writing Life, Part 4—Finding Clients, I cover finding clients through cold calls, warm calls, and serendipity.

This is Part 3 in this 5-part series about The Writing Life. To read this series from the beginning, click here. I would love to hear your thoughts about life as a freelancer. What in this series is helping you? What else do you want to know about freelancing? Please leave a comment by clicking here and scrolling to the bottom of the page.

 

The Writing Life, Part 2: Freelancing Without an Agency

In The Writing Life, Part 1—Freelancing With Agencies, I addressed agency work for freelancers. In this post, I’ll cover some of the reasons writers may choose to freelance without an agency. This is the 2nd post in a 5-part series.

Although I enjoyed the agency work I did when I first began freelancing, there comes a time in every writer’s life when it makes sense to freelance without an agency. Why? Because most writers are independent souls, free spirits who feel constrained by the rules and regulations of agency work.

When I decided to branch out on my own, I felt excited, elated, and terrified all at the same time. Amazingly, one of my first non-agency clients was one of my former employers. Shortly after I decided to drop the agency and fly solo, I unexpectedly received a phone call from the manager I’d reported to at the first magazine I worked for. They needed a freelancer to work on a premium product they planned to give to new subscribers.

It sounded like an interesting project. It also felt great to return to familiar surroundings—and at twice the hourly pay I had received as an employee. After that, I was convinced that freelancing without an agency was definitely right for me.

In The Writing Life, Part 3—Why Freelance?, I will share some of the reasons writers choose to freelance.

This is Part 2 in this 5-part series about The Writing Life. To read this series from the beginning, click here. I would love to hear your thoughts about life as a freelancer. What in this series is helping you? What else do you want to know about freelancing? Please leave a comment by clicking here and scrolling to the bottom of the page.

The Writing Life, Part 1—Freelancing With Agencies

This is the 1st post in a 5-part series on The Writing Life.

When I first began freelancing, I had no clear idea of how to find clients. So I started cold calling companies. More about cold calling in The Writing Life, Part 4—Finding Clients. Shortly after I completed my first two client projects, I accepted a 3-month contract position through an agency.

Agencies that hire and place writers are much like temporary agencies that hire office personnel or laborers. They find clients who want to hire writers, then they negotiate the contract, find and hire the writers, collect the payment, and pay the writers, keeping a percentage for themselves for the work they’ve done.

It’s fair, but it means you’re working for much less than you would be paid if you worked directly with the client. Still, I loved working this way when I was relatively new to freelancing and still learning how to find clients and negotiate contracts. I also appreciated that the agency would go after any delinquent payers. After a while, however, the constraints of working for an agency became apparent and I determined to work for myself because I’d begun to feel comfortable finding clients and I knew I could negotiate a better rate than I was getting from the agencies.

Working with an agency may be a good way for new writers to begin freelancing. Some more experienced writers prefer to work with agencies, so they can concentrate on what they do best and most enjoy—writing—and leave the administrative aspects like finding clients, marketing, and negotiating contracts to the agencies.

In The Writing Life, Part 2—Freelancing Without an Agency, I will share some of the reasons writers choose to freelance untethered to an agency.

This is Part 2 in this 5-part series about The Writing Life. To read this series from the beginning, click here. I would love to hear your thoughts about life as a freelancer. What in this series is helping you? What else do you want to know about freelancing? Please leave a comment by clicking here and scrolling to the bottom of the page.